Attendees(LefttoRight)
Jaime de Toro López, El Mundo
Manuel Aguilera, EL Mundo
Humberto Danuncio, Clarín
Jaime Mantilla, Grupo Hoy de Ecuador
Alvaro Caviedes, La Tercera
Gustavo Mohme, La República de Perú
Max Sichel, La Tercera
Hugo Holmann, La Prensa de Nicaragua
Jorge Canahuati, La Prensa de Honduras
Alejandra Rodríguez, El Diario de Hoy de El Salvador
María Elvira Domínguez, El País de Cali
Saturnino Herrero Mitjans, Clarín
Matilde Sánchez, Clarín
Diario Libre, breakingparadigms - March 2011 (click to read more)
by Vicente Jubes
This week visiting Dominican Republic Free Daily I found a company that surpasses any preconceived scheme of a traditional newspaper circulation either free or subscription payment.
Analyzing each of the keys to success that have placed this as the leading newspaper readership in the Dominican Republic, with more than 50% market share in both the ABC class in the total market as I can summarize the five key points:
Born Leader: From the first day it started to move was the free newspaper of general circulation in the Dominican Republic. This sounds easy but is the result of combining a complex network of production and distribution, together with an impartial quality content that offers readers the information you need. After your readers capture the information in this way as the first choice in the morning is difficult for other medium now can overcome this habit.
Knowing your audience: With more than 130,000 copies distributed from Monday to Friday, manages to directly impact the audience that wants to go. Distributes more than 80% in homes where it has clearly defined its reader knows where you live and what your needs and the rest in offices and shopping malls where each copy will come to several readers. Advertisers know this and have created this diary where bids converge supermarkets, cars, phones and brands who want to accompany this hearing Diario Libre
Vanguard Technology: This newspaper seems to have no restrictions, can print all your pages (up to 72 some days) in full color and inserted automatically up to eight different inserts inside and six annexes to the paper, which can be bagged if they wish . All this can be seen from their presses every day, open to any of its advertisers.
Brand Image: The image of this newspaper is impeccable with almost total acceptance and reflecting to their readers and advertisers with a brand young, agile and fresh.
Team: Free Journal has a multidisciplinary team of highly qualified professionals that make a difference and most of all is proud to be part of Onmimedia Group and its flagship brand Diario Libre.
In short I think Diario Libre is a very successful business model, which startles in a country with a saturation of media that is especially effective for clients and highly valued within their readers.
Takes place in Lima the fifth meeting of PAL- August 2010 (click to read more)
Takes place inLimathe fifthmeeting ofPAL The meetingstressedtheimportance of thegroupinitscontent andintheirapproachto advertisers. TheAssociatedAmericanNewspapersAlliance(PAL),involving 16publishersinten countriesin theregion, was inLimato hostitsfifthmeeting,in whichoneofthemain issueswasthe statusof the internationaladvertising,andparticipationofthemediarelated toPAL.
GustavoMohmeSeminario, founding memberofPALand editor ofLa Republica,said he felthonoredthatthispublishing housewill be hostinganewsessioninwhichparticipantscouldexchangeexperiencesandnewcontributionstoenrichtheirmedia.
PALwasformedinitiallyas anoptimalchoiceforgroupadvertising sales, however,newchallengeshaveled themtoenterotherbusinessareassuch asthe digital side,thus opening uppossibilities.
Arange ofpossibilities JubesVicente, general managerofPAL,saidtheorganizationbecamethe bestoptionfor advertisers,providingtheideal platformto leverageandenhancetheir brands.
Forproof of this,justknowing thenumbersthathavePAL.Asfortheir audiences,withSunday circulationof newspapers,areexceeded2.8 millioncopies,withmagazinesand special supplements, there isavastrange ofsubjectstoreachthe intended audience,andthe Internetisoffering more than872 millionpage views permonth,atotalof 44.4millionusersfromallwebsitesworldwide.
Theconquestofmostmarkets JubesnotedthatPALmarketsto Hispanic audienceswith an emphasisonthe premium segment andoffers advice toadvertising agencies inthe UnitedStates,providingdirect negotiationwith the media.Inthiswayithasbeena significantandrapidconsolidationintheU.S. market.
The key Members.PALconsistsof Clarín (Argentina), La Tercera (Chile), La República (Perú), Hoy (Ecuador), El País, El Colombiano, Vanguardia Liberal and El Universal (Colombia); El Informador, La Verdad, El Tiempo and El Universal (Venezuela); La Prensa (Nicaragua), El Diario de Hoy (El Salvador), La Prensa (Honduras) and Diario Libre (The Dominican Republic).
Reactions "We continue tomovepositivelyontheissueadvertisingandmedia groupbeginstogetmoreachievements". Max Sichel La Tercera (Chile)
"The unionis strengthandbelievethat togetherwe can domorethings.Thispartnershipismaking great strides, especiallytowardthedigitaltransition". María Elvira Domínguez El País (Colombia).
"This organizationbrings togetherthelargest circulationdaily, and this linkhelps ustosharecontent,and strengthentheindependent press". Jaime Mantilla Diario Hoy (Ecuador)
"We getmanypositive contributionsthatstrengthenthe mediaandturntofreedomofexpressionhelps to protect usfrombeing harassed". Hugo Hollman La Prensa (Nicaragua)
"We have allenriched by theexperienceof othersandthismeetinghelpedustosharenewideas". Sandra Gómez Diario de Hoy (El Salvador)
MeetingAmericannewspaperalliance- November 6, 2009 (click to read more)
MeetingAmericannewspaperalliance
by Clarín
MembersofAssociatedAmericanNewspapersAlliance(PAL), which brings togethersixteenpublishersinten countriesintheregion,metinClarínfor aday ofwork.The association,whichwascreatedin2008forexchangingnews content, attractsprestigiousprint media, includingLa Tercera, Chile,fourVenezuelan newspapers,and fourofColombia, La República of Perú, Diario de Hoy, of El Salvador, Diario Hoy, of Ecuador and La Prensa, of Nicaragua.
Its offices are located in 6303 Blue Lagoon Drive, 4th Floor. Miami, Florida 33126 and can be contacted through its General Manager, Vicente Jubes, phone number 305-677-2321, email: contact@latpal.com
Fabricio Altamirano (El Diario de Hoy, El Salvador)
Jaime Matilla (Grupo Hoy, Ecuador)
José Samanez (Grupo La República, Perú)
Francisco Sánchez ( La Tercera, Chile)
Alvaro Valbuena (La Verdad, Maracaibo - Venezuela)
Hugo Holmann (La Prensa de Nicaragua)
Oscar Ayala Bogarin (Ultima Hora – Paraguay
General Assembly for PAL in Miami brings together the 14 most prestigious newspapers of Latin America with agencies in United States (Click to read more)
[Miami, FL] – With a firm step towards a sustained consolidation in United States, Periodicos Asociados Latinoamericanos (PAL) celebrated its second members’ assembly. It took place last May in the city of Miami where PAL has its official headquarters. The major US advertising agencies who are also clients of the media for Latin America made presence.
For this occasion, they counted on representative members from the 14 most prestigious editorial houses of 9 countries in Latin America, with two more joining soon. The meeting served as an effective liaison for the media to directly communicate with major advertising agencies strategically located in the city of Miami.
Through this, the representative members were able to share points of view on the Latin-American market, the priorities of US announcers, mutual needs, job opportunities and future plans.
Among the planning agencies of the media present during PAL’s assembly there were LatinMedios, Mediaedge: cia, Internet Media Services, US Media Consulting, Interamerican Marketing Solution, StarMedia, DV Advertising, Komunik, OMD, Filiado and Punto FOX. As platform for the print and digital Latin-American media, PAL has worked to strengthen ties with these and other agencies since its beginnings in the US market during the mid of 2008.
“We feel really honored that all these big agencies had come to visit us to exchange opinions with our media. All have shown to be very interested in the media portfolio that PAL offers its clients”, said Andres Mata, president of the association. Similarly, he also pointed out that” PAL has consolidated deeper in the North American market. With the addition of two new members, PAL’s offer reaches more than 2.5 million Latin-American homes in its Sunday editions.”
PAL operates directly with more than 16 agencies in Miami and administers the commercialization of its members’ newspapers, magazines and internet guidelines.
Periodicos Asociados Latinoamericanos is currently constituted by Clarin from Argentina, El Diario La Tercera from Chile, El Universal, La Verdad and El Informador from Venezuela; El Pais, El Universal, La Vanguardia and El Colombiano from Colombia; La Republica from Peru, El Diario De Hoy from ElSalvador, El Diario Hoy from Ecuador, El Diario Libre from Dominican Republic and La Prensa from Nicaragua. PAL offers one multimedia solution with more than 20 publications, 19 internet portals, and 60 magazines and media mobile pages.
Its offices are located in Blue Lagoon Drive, Miami, Florida 33126 and can be contacted through its General Manager, Vicente Jubes, phone number (305) 677-2321 or (305) 300-0404, email: contact@latpal.com
At the meeting the following members attended (in the picture from left to right):
1. Alfredo Domínguez - El País – Colombia
2. Francisco López - Diario El Universal –Venezuela
3. Hernán Cuevas - Diario Hoy – Ecuador
4. Andrés Mata - Diario El Universal –Venezuela
5. Vicente Jubes - Periódicos Asociados Latinoamericanos
6. Juan Carlos Abudei Muller - La Verdad – Venezuela
7. Sandra Gómez - Diario De Hoy - El Salvador
8. Alvaro Mantilla - Diario Hoy – Ecuador
9. Gerardo Araujo - El Universal – Colombia
10. Saturnino Herrero M - Clarín – Argentina
11. Yanira Angulo - El Informador –Venezuela
12. Alejandro Gálvis - La Vanguardia Liberal – Colombia
13. Mauricio Merino Londoño – El Colombiano - Colombia
13. Manuel Pellerano – Diario Libre – República Dominicana
14. Humberto Danuncio - Clarín – Argentina
15. Roberto Martí Centeno - La Verdad – Venezuela
16. Hugo Holmann Chamorro - La Prensa – Nicaragua
Group Omnimedia reinforces its presence in U.S PAL, represents Group Omnimedia as its business office in United States
/ May 1st. 2009 (Click to read more)
[Miami, FL] – Laura Mena, Sales Director for Group Omnimedia met with Periodicos Asociados Latinoamericanos (PAL) to discuss the group’s new business proposal for
the North American agencies.
Due to a new focus towards the Latin-American market, the purchasing power of the consumer becomes even more an interesting option for big brands.
Group Omnimedia offers various media options that reach the audience of the Dominican market. The newspaper Diario Libre, the magazines Mujer Unica, Estilos, Novias a tus15, La Casa, Habitat and the web pages such as Diariolibre.com, Plazalibre.com, and the portal WAP Diario Libre Mobile.
PAL represents Group Omnimedia as its business office in United States, offering the option to publish in its entire media through the offices located in the city of Miami.
About PAL
Periodicos Asociados Latinoamericanos known by its acronym PAL, is an association created by the most prestigious editorial houses of Latin-America, constituted by 16 members in 8 countries.
Its offices are located in 5201 Blue Lagoon Drive, 8th Floor. Miami, Florida 33126 and can be contacted through its General Manager, Vicente Jubes, phone number 305-677-2321, email: contact@latpal.com and the Media Planning Specialist, Sergio Rivero, phone number 305-716-4071
In this picture from left to right:
Claudia Defillo, Manager Diariolibre.com
Vicente Jubes, General Manager PAL
Laura Mena, Sales Manager Diario Libre
05/01/2009
PAL Broadens its operations in the Northamerican market / March 2009 (Click to read more)
[Miami, FL] – The appealing power to purchase of the Latin-American consumers for big US corporations encouraged Periodicos Asociados Latinoamericanos to step solid in United States where its business operations initiated in Miami in mid 2008. Its goal is to continue to introduce in 2009 by means of various alliances with North American advertising agencies specialized in the Latin-American market.
The introduction to United States has been reinforced by a recent signed agreement among the members of PAL; as an association created by the most prestigious editorial houses of Latin America, initially constituted by 13 members in 8 countries, hence facilitating an extremely effective package offer for the media. The major media agencies of South Florida have opened their doors to PAL. In such a short period of time PAL has strengthen its relation with BridgerConway, DV Advertising, Garnier BBDO, DV Media, Hispanic Group Corp.,Interamerican Marketing Solutions, Internet Media Service, Latinmedios, Latin3, Media 8, MEDIACOM, Mediaedge:cia, Ogilvy, Omnicom Media Group, OMD, Prisma Digital Media Road Media Group, Starcom, Universal McCann Latin America, US Media and ZenithOptimedia, among others. As a result, lead brands in the area of computers, technology, travel, entertainment and services have taken on regional purchases through PAL. For example: Samsung, Toshiba, Hewlett-Packard, American Airlines, in addition to Immigration offices and Real State locations. The sales for PAL have advanced rapidly and starting its first month of operations, it had already registered over $100 thousand dollars.
Andres Mata, the president for the association, says “PAL emerges as a market need; its own announcers felt the necessity of its creation”. In addition to this, he pointed out its broad access: “PAL media reaches more than 2 million Latin-American homes through its Sunday publications”.
PAL offers a multimedia solution with more than 20 newspapers, 19 internet portals, 60 magazines and mobile pages. Its strongest members at the moment are: Clarín de Argentina, El Diario La Tercera de Chile, El Universal, LaVerdad, and El Informador de Venezuela; El Pais, El Universal, La Vanguardia y El Colombiano de Colombia; La Republica de Peru, El diario De Hoy de el Salvador, El Diario Hoy de Ecuador y El Diario Libre de Republica Dominicana.
Its offices are located in 5201 Blue Lagoon Drive, 8th Floor. Miami, Florida 33126 and can be contacted through its General Manager, Vicente Jubes, phone number 305-677-2321, email: contact@latpal.com
More than 114 magazines and Supplement Advertising:
We have a vast selection of magazines and supplement advertising in Latin American countries, with multiple themes in each country in order to reach the specific segment you are targeting.
Pleae review our database below to find information on our Rates, Formats, Countries, etc.
Click each title below for sub-categories in alphabetical order.
Periódicos Asociados Latinoamericanos - PAL
This is the Newsletter for the month of September with the products’ special editions for each of the members of PAL and their respective closing date.
Closing dates:
If you click here you will be able to review in detail all of the products and their closing dates.
PAL Anual Meeting:
The PAL anual meeting will take place on November 5th.
On this ocasion Clarín will be the host for the event. The 15 media members that currently conform PAL will attend, as well as some additional guests.
PAL is also a leader in Hispanic audiences within the US
•We count more than 6.3 million visits per month in the US.
•We count more than 27.8 million visited pages per month within the US.
•More than 110 million (prints?, copies?) in IAB format.
•We have the capability of clasifying audiences by citizenship (country of origin?) within the US.
•High socio-economic level audience.
•High loyalty to the Brand. see more
PAL is also a leader in Hispanic audiences within the US
Monthly visits per country
Monthly visits per State
Special Edictions (closing dates)
PAIS
DIARIO
REVISTA O SUPLEMENTO
CIERRE DE ORDENES
PUBLICACION
Venezuela
La Verdad
Especial Automotriz
8-Oct
15-Oct
Venezuela
La Verdad
Especial de Navidad
26-Nov
4-Dec
Venezuela
Diario El Informador
Banca y Finanzas
11-Nov
4-Dec
Venezuela
Diario El Informador
Regreso a clases Estampas Larense
17-Aug
6-Sep
Venezuela
Diario El Informador
Los más elegantes
26-Oct
15-Nov
Venezuela
Diario El Informador
Concurso de cocina
9-Nov
29-Nov
Venezuela
Diario El Informador
Navidad
18-Nov
6-Dec
Argentina
Clarín
REVISTA PYMES Y COMERCIO
dos semanas
Primer lunes de cada mes
Argentina
Clarín
Shop & Co. Agosto
dos semanas
Primer viernes del mes
Colombia
Vanguardia Liberal
Salud y Bienestar
6-Oct
20-Oct
Colombia
Vanguardia Liberal
Universidades
13-Oct
24-Oct
Colombia
Vanguardia Liberal
Inf. Esp. de Construcción
15-Oct
24-Oct
Colombia
Vanguardia Liberal
A Domicilio
3-Oct
25-Oct
Honduras
La Prensa de Honduras
ESTILO
13 de cada mes
Primer martes de cada mes
Honduras
La Prensa de Honduras
AMIGA
25-Oct
11-Nov
Honduras
La Prensa de Honduras
CLICK
una semana antes
Todos los viernes
Venezuela
El Universal
Motores
27-Oct
31-Oct
Venezuela
El Universal
Playball
8-Oct
13-Oct
ECUADOR
HOY
REVISTA HOY DOMINGO
Dos miércoles antes
Todos los Domingos
ECUADOR
HOY
DIARIO HOY
Dos Jueves antes
Todos los Sabados
Venezuela
El Universal
Dominiquitas
Todos los Domingos
21 días antes
Venezuela
El Universal
Estampas Temática
Todos los Sábados
21 días antes
Venezuela
El Universal
Estampas
Todos los Domingos
21 días antes
Colombia
El Colombiano
Paladares
20-Oct
9-Oct
Colombia
El Colombiano
Paladares
9-Dec
1-Dec
Colombia
El Colombiano
YOK
17-Nov
6-Nov
Colombia
Vanguardia Liberal
A Domicilio
4-Dec
20-Nov
Colombia
El Colombiano
Propiedades
7-Nov
23-Oct
Colombia
El Colombiano
Propiedades
5-Dec
20-Nov
Colombia
El Colombiano
Revista Nueva
Todos los Sábados
Quince días antes
Colombia
El Colombiano
El Colombianito
Cada dos Miércoles
Quince días antes
Colombia
Vanguardia Liberal
Salud y Bienestar
7-Oct
21-Oct
Colombia
Vanguardia Liberal
Universidades
14-Oct
25-Oct
Colombia
Vanguardia Liberal
Inf. Esp. de Construcción
16-Oct
25-Oct
Colombia
Vanguardia Liberal
A Domicilio
4-Oct
26-Oct
Colombia
Vanguardia Liberal
Educación Tecnológica
11-Nov
23-Nov
Colombia
Vanguardia Liberal
Ubicar
18-Nov
29-Nov
Colombia
Vanguardia Liberal
Salud y Bienestar
2-Dec
16-Dec
Colombia
Vanguardia Liberal
Ubicar
8-Dec
20-Dec
Chile
La Tercera
Mujer (Placeres)
15-Oct
25-Oct
Chile
La Tercera
Mujer
22-Oct
1-Nov
Chile
La Tercera
Mujer (sexo y Salud)
29-Oct
8-Nov
Chile
La Tercera
Mujer
5-Nov
15-Nov
Chile
La Tercera
Mujer (Alto Verano)
12-Nov
22-Nov
Chile
La Tercera
Mujer (Navidad)
26-Nov
6-Dec
Chile
La Tercera
QUE PASA
Todos los Viernes
Con 72 Horas
Argentina
Clarín
Viva
Todos los Sábados
21 días
Chile
La Tercera
Icarito
Los Miércoles de Marzo a Diciembre
8 días antes
August 2009 - (Click to read)
Newsletter for the month of August 2009
Periódicos Asociados Latinoamericanos - PAL
will be publishing in each monthly newsletter the products’ special editions for each of its members and their respective closing date. This way we will stay informed about each magazine, insert, or special edition of each country
.
ELSALVADOR.COM and LATERCERA.COM offer rates in CPM for international clients. Please see rates.
Closing dates:
If you click here you will be able to review in detail all of the products and their closing dates.
PAL grows and has a new Headquarter:
6303 Blue Lagoon Drive 4th floor, Suite #400 Miami, FL 33126
Central: 305.537.4670
Directo:305.677.2321
Cel: 305.300.0404
Fax1: 305.397.2665
Fax2: 305.537.4671
PAL
opens its new internet website in Spanish and English www.latpal.com
PAL would like to welcome the following new members::
The Press of Honduras and The Press of Nicaragua. With their participation, there are already 15 Latin-American Media that Constitutes the PAL network.
Promotion can be found in www.hoy.com.ec
5$ US per CPM for the month of August. Note: net plus tax.
The PAL media and its presence in MOBILE advertising Almost all the newspaper members of PAL have their mobile web pages active and in steady growth. With a recent alliance thorough Filiado Company, the mobile web pages of diariolibre.com, elsalvador.com, larepublica.pe and coming up soon, hoy.com.ec, Laverdad.
com, elcolombiano.com, lavanguardia.com will strengthen their presence in the growing market of mobile web pages.
Please click here to view the interface of the new mobile pages.
