Periódicos Asociados Latinoamericanos – PAL:
Latin American Associated Newspapers is a 16 printed media association, Magazines, Internet, and Latin American Mobile Websites (WAP) with presence in 10 countries.
PAL’s mission is to commercialize Hispanic audiences in Printed Media, TV, Radio, Magazines and Internet, and provide consulting services to Advertising Agencies in the United States.
Competitive Advantages
•We are the U.S. office for all our media members.
•We negotiate directly with the Latin American media.
•Greater breadth in Rate Negotiation and media buy requirements.
•We reach over 8 million readers.
•We are the only ones with regional coverage – in the countries and also in their main cities.
•Leader newspapers in readership and circulation.
PAL Discounts
•Agency Commission
•By volume (negotiated with each media)
•Multicountry / Multimedia
–From 3 to 4 =5%
–From 5 to 6 =10%
–More than 7 =15%
•By Frequency
(does not apply on Internet)
–From 2 to 3 =2.5%
–More than 4 =5.0%
NOTE: Restrictions may apply to particular products and publisher, subject to third party approval.
For more information and better discounts please contact our office:
Central: +1 305 537 4670
Direct: +1 305 677 2321
Cel: +1 305 300 0404
Fax1: 305 397 2665
Fax2: 305 537 4671
e-mail: contact@latpal.com

Click here to see more details of each PAL's member
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El Salvador: |
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Honduras: |
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| Chile: |
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Nicaragua: |
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| Colombia: |
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República Dominicana: |
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Perú: |
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Venezuela: |
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–Real Time Updated WAP Pages adaptable to over 8,000 different Cell Phone models.

Newspaper |
Country |
Average Circulation
Monday to Saturday
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Average Circulation Sundays
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Clarín |
Argentina |
317,158 |
768,879 |
Diario La Tercera |
Chile |
116,129 |
220,106 |
La República |
Perú |
45,000 |
65,000 |
Hoy |
Ecuador |
48,325 |
60,438 |
El Diario De Hoy |
El Salvador |
93,500 |
88,500 |
El Universal |
Venezuela |
100,000 |
350,000 |
El Informador |
Venezuela |
60,000 |
65,000 |
La Verdad |
Venezuela |
58,000 |
61,000 |
El Colombiano |
Colombia |
74,167 |
130,000 |
El País |
Colombia |
68,000 |
105,000 |
Diario El Universal |
Colombia |
25,000 |
32,000 |
Vanguardia Liberal |
Colombia |
32,000 |
55,000 |
Diario Libre |
República Dominicana |
112,345 |
N/A |
| La prensa |
Honduras |
60,000 |
60,000 |
| La Prensa |
Nicaragua |
42,379 |
43,140 |
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For more information:
6303 Blue Lagoon Drive 4th floor, Suite #400 Miami, FL 33126
Central: +1 305 537 4670
Direct: +1 305 677 2321
Cel: +1 305 300 0404
Fax1: 305 397 2665
Fax2: 305 537 4671
e-mail: contact@latpal.com
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